Personal service – this phrase details personal delivery (i.e. not by mail) of a claim, summons or notice. Another meaning is given by the phrase “personal service agreement”, concluded between an artist and an entertainment company, on the base of which the artist is obliged to create and deliver personal product for this company against payment, for a certain term. Such agreement guarantees the artist that they will make money for the product they create, and on the other hand it secures the company or media that this particular artist will stay with them for a concrete term.