Resale – this legal term has two different meanings, depending where it has got application:
1) Within the sphere of Conveyance Services, a resale is the act of secondary sale of immovable property. For example, an investor purchases real estate from a developer, and then, once acquired the ownership, decides to sell it to a third party. The subject of the sale – i.e. the real estate is always one and the same. One party transfers from buyer (on the initial deal) into a seller (on the secondary deal).
2) In the Commercial Law, goods produced by the manufacturer are sold by a proxy (called “reseller”), who either purchases these on their own and then sells it for profit, or directly sells on behalf of the manufacturer against fee (legally using the brand and the trade marks of the producer). In the second option, the resale is also known as “merchandising”.